The UK are set to waste a whopping 60 million presents this Christmas. International development charity Send a Cow are encouraging shoppers to buy life-changing, meaningful gifts instead of pointless ones.
A new survey from YouGov* has found that over half (57%) of Brits who celebrate Christmas receive at least one unwanted gift on average at this time of year, with 37% claiming they would be happy to receive a charitable donation as a present.
If the money spent on the 60 million unwanted gifts received each year* was redirected to charities like Send a Cow, it could support millions of families living in the poorest parts of Africa.
The survey revealed that at least £380 million is spent on unwanted Christmas presents for friends, which could support 11 million African families by providing them each with a goat*. Priced at £33 each, a dairy goat provides families with nutritious milk to drink and sell – providing a vital income – and manure to improve crop yields. Nearly half (48%) of those surveyed admitted they struggle to find good presents for family and friends, and bath products topped the given list of the nation’s least loved presents.
Top unwanted Christmas gifts
1. Bath products (38%)
2. Film / box set (18%)
3. Candles (16%)
4. Chocolate (16%)
5. Socks (14%)
Send a Cow ambassador, actor and star of ‘Our Girl’, Ben Aldridge said:
“I was lucky enough to visit a Send a Cow project earlier this year and was amazed by the life-changing work they are doing in rural Africa. This Christmas, we are calling on people everywhere to donate to charities like Send a Cow instead of spending their money on unwanted Christmas presents. My family is abolishing present giving between the adults in favour of redirecting that money towards causes that really need it. I don’t need any more novelty socks or cheap stocking fillers! The money wasted on those things could actually make a huge impact elsewhere.”
Instead of resorting to festive bath bombs or Christmas candles, shoppers can purchase life-changing virtual gifts ranging from goats and tools to allotments and beehives on the Send a Cow online shop where prices start from just £5.
You simply select your chosen gift, such as a chicken or a goat, and your loved one will receive a Christmas gift pack telling them all about the item you’ve bought in their name and the impact it will have on families in Africa.
Send a Cow, which is celebrating its 30th anniversary this year, gives African farming families the tools, training and livestock to thrive. The charity has worked with over two million people and wants to keep on growing so more African families can lift themselves out of poverty for good.
CEO of Send a Cow, Paul Stuart, commented:
“Buying a Send a Cow virtual gift for a loved one has a double impact and goes far beyond your typical gift of socks or smellies which often end up in the bin. The person receiving the gift feels good knowing that a donation has been made with them in mind and a struggling family in Africa receives vital support to help them transform their lives. It’s a gift which feels good and does good; what could be better than that?’’
The average person spends between £10 – £20 on unwanted Christmas presents for friends and loved ones. Instead they could buy:
- Two chickens that can provide malnourished families with eggs to eat and sell (£16)
- Garden tools for two families so they can grow their own vegetables (£14)
- Fruit trees to help people establish their own orchards (£20)
With nearly half of shoppers admitting they struggle to find good presents for loved ones, charity gifts could be the way forward for a less wasteful and more meaningful Christmas this year.
Spread the word and visit #DontWasteXmas on the Send a Cow website.
*1. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,182 adults, of which 1,965 celebrate Christmas. Fieldwork was undertaken between 1 st – 2 nd November 2018. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
2. Based on findings of YouGov survey when extrapolated to the GB population of 50,644,094 million people, 90% of which celebrate Christmas and 94% of whom gave an opinion. The survey found that, on average, Brits who celebrate Christmas received 1.4 unwanted presents in an average Christmas – 59,982,864 overall.
3. Based on findings of YouGov survey when extrapolated to the GB population of 50,644,094 million people, 90% of which celebrate Christmas and 97% of whom gave an opinion. The survey found that, on average, Brits who celebrate Christmas and give Christmas presents to friends spent £18.31 – £380,477,739 on a Christmas present for a friend. Calculations by Greenhouse PR.
**Disclaimer: this is a guest post from Greenhouse PR, I have not been incentivised.