Their clothes are not only stunning to look at, the quality is unlike anything else I’ve seen that doesn’t cost the same as my rent.
These are beautiful, well made children’s clothes, that are reasonably priced. Don’t take my word for it though, check out their website, which launches today, and see for yourself.
It was wonderful chatting to the lovely ladies behind the idea, Kate and Philippa, and here they are to tell you a little more about what they are doing.
Tell us your concept in a tweet
[tweetthis] @otlkids is an affordable, fun and feminine #girlswearlabel which doesn’t compromise on quality. [/tweetthis]
How long did it take from conception of idea to launching the website?
We initially had the idea for Outside the Lines over 18 months ago sitting in a restaurant in Paris brainstorming ideas for a girlswear brand which is affordable yet still a considered purchase. Both of us have worked in womenswear for a number of years and shared the same vision that there was plenty of girlswear brands at the designer and high street end of the market but very little in between.
Since then we have showcased our collections to the industry in Paris and London with very positive feedback and we are delighted to get our online boutique launched for customers to enjoy.
We were honoured to receive awards from the industry from Junior for the Junior Designs Awards for best emerging brand, and best newcomer from Smallish magazine before we had even launched.
If you made clothes in adult sizes, what would you chose?
Philippa: The Lotte Breton Stripe Tee with the gold foil collar, Izzie skinny jean and our tassel cardigan.
Kate: The beautiful 3D eyelash floral lace dress with cocoon fur coat in soft grey.
Each tell us your top ‘mummy hack’
Philippa: Always take a doodle roll with you. A rolled up colouring ‘book’ with tear off sections to keep them all happy and the pencils fit in the middle of the roll! Easy and takes up very little space in the bag!
Kate: Always lay out all your children’s clothes the night before along with socks and underwear as well as your own outfit – I have no time in the morning so laying everything out the night before (and laying the breakfast table!) is a morning lifesaver.
Wishing you every success with your new venture ladies!